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[NetEase smart news January 10 news] at the CES press conference, LG spent nearly an hour to discuss how artificial intelligence makes televisions, washing machines and refrigerators become more intelligent.
However, if consumers have never noticed that artificial intelligence is serving humans, Il-pyung Park, the new president and chief technology officer of LG Electronics, will have no problem.
LG Electronics President and CTO Il-pyung Park
Park said: "We don't want to use artificial intelligence as a marketing strategy," he said in his first interview after being chief technology officer. "If it works transparently and it works well, we will be happy. It is also very satisfying.†If it can work transparently and work well, we will be happy and satisfied with it. â€
At this year's CES conference, artificial intelligence and voice assistance are the dominant topics, and it seems that everyone is talking about Alexa or Google assistants, or discussing their own efforts for artificial intelligence.
Global data analyst Avi Greengart said: "In today's connected devices, artificial intelligence is a bet."
The key benefit of artificial intelligence is that it should be smart enough to understand your preferences and make adjustments accordingly. However, Park's approach is an appropriate warning to consumer electronics companies and consumers: Be cautious and hype, and ensure that you get real benefits.
Park said: "You can talk about AI all day, but if the customer doesn't get any value from it, then such discussion becomes useless.
Park talks about some of the benefits of its artificial intelligence platform, ThinQ, which includes creating an air conditioner that knows your ideal temperature in a specific time of day and adjusts the temperature accordingly. There is also a smart washing machine that takes into account external factors such as the weather, your preferences and sets an ideal washing cycle.
LG even launched a home robot named CLOi, but the robot did not perform well in this activity.
But Park said that LG’s AI ambitions will remain, which is why Google plays such an important role in today’s press conference. Scott Huffman, vice president of Google’s assistant engineering, talked about the search giant's partnership with LG, and talked about how it has helped Google’s assistants from Android in the past year and a half. Mobile phones expand to home appliances and television.
If you use an LG TV with Google Assistant built in, you can call Google from your remote control's microphone.
"LG is a rising star, but I'm glad to see that LG recognizes the need to work with other platforms and has plans to integrate its solutions into its wide range of consumer products," Greengart said.
However, Google’s product today is clearly different from last year’s CES. Alexa also played a role in its smart refrigerator and an Amazon executive also took power.
TVs using the Google Assistant will also receive Alexa functionality at the same time, but with more limited functionality than traditional integration.
Park believes that LG hopes to open cooperation with many partners, and open the door for both assistants when there is a demand. He does not believe that televisions equipped with Google Assistants will exclude consumers who use Amazon Echos at home.
Peter Kim, who is responsible for artificial intelligence at LG Electronics, said that the company chose to cooperate with Google because it provided better services for news and weather conditions. In comparison, he said that the company chose to develop refrigerators with Alexa because they think Amazon is more inclined to buy groceries, and Alexa's work in that area is better.
Park said: "Our goal is to provide our customers with the best service.
(From: CNET Compilation: Netease Intelligence Engagement: Rain Eggs)
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