The boutique brand Louis Vuitton (LV) has always been customer-oriented, so on the Facebook Messenger platform, the Virtual Advisor, an artificial intelligence (AI) virtual consultant developed by mode.ai, is launched to provide personalized services throughout the year. To meet customer needs. According to reports, LV's technology partner mode.ai has developed a virtual styling chat bot for Levi Strauss and Rue21. LV's Virtual Advisors provide consumers with a one-to-one personalized user experience with the ability to handle a wide range of customer service issues, including shopping advice and logistics assistance.
According to reports, the current LV virtual consultant is only open to US consumers, and plans to further expand to Europe and Japan in the future, and may cross message platforms other than Facebook Messenger such as Line and WeChat. The retail industry is still in the early stages of AI technology adoption, and e-commerce allows luxury brand manufacturers to engage and entertain customers in new ways. As online shopping continues to grow, forward-thinking companies will use AI chatbots to meet changing customer needs.
Recent studies have shown that some vendors have not prioritized the launch of chat bots, while some consumers still have reservations about acceptance, but the overall adoption of chat bots has gradually increased. In particular, consumers of luxury brands are usually willing to pay high prices to purchase top products and services, so it is very suitable to use AI-capable chat robots to provide personalized service and further support. Sephora is a pioneer in the use of chat bots in the beauty retail industry, and Burberry is an early adopter of brand manufacturers.
LV believes that the real-time communication platform is the key to driving brand and customer dialogue in the future, and also has integrated AI and chat robot technology to further strengthen the potential of serving customers in new pipelines. LV uses virtual consultants to maintain direct real-time contact with customers, providing reliable and indispensable customer service in an unprecedented way of convenience and intuition. It will enhance each customer's taste and personalization of visual and dialogue online shopping experience and deepen customers. Link and expand the luxury experience of LV.
At present, LV's 20 million followers on Facebook are the basic disks of virtual consultants. When LV expands virtual consultants to other international regions and platforms, it will be a marketing and customer service force that cannot be ignored.
LV Virtual Advisor not only communicates with customers at any time, provides information and suggestions, but also allows users to share products with friends via Facebook Messenger, and Facebook friends can also vote on products that users consider to purchase.
Users can ask virtual consultants to find LV's complete online product catalogue, provide recommendations for specific products, product maintenance instructions and global store locations, and present more information about the brand itself in a dialogue, including fashion shows, brand history and product processes. .
Mode.ai has always been good at using AI, machine learning and visual search (Visual Search) technology to create a rich retail chat robot. Mode.ai uses natural language processing techniques to provide users with a more advanced lookup experience.
Twinkle System Technology Co Ltd , https://www.pickingbylight.com