In the past few years, smart wearable devices with better development momentum are bracelets and watches, but the functions that can be achieved are all focused on steps such as footsteps, sleep, heart rate, etc. Today, smart bracelets are no longer hot. It is observed that the relatively better category of wearable devices is smart watches, and Apple, as represented by Apple, released Apple Watch 3 this year.
According to a report released by IDC, the global wearable market is still weak. In the third quarter of 2017, total shipments reached 26.3 million units, only maintaining a slight growth of 7.3%. Earlier, IT research and consulting firm Gartner found that nearly 29% and 30% of smart watches and fitness trackers were abandoned.
In July of this year, Jawbone, the smart bracelet manufacturer with a maximum valuation of $3.2 billion, was considered a Silicon Valley unicorn, and announced its liquidation. Fitbit, Gopro and other US smart hardware star companies have seen a big dip in stocks around July, and Fitbit's share price has fallen about 60% in the past year. The smart bracelet also basically exited the booths of various manufacturers.
However, the growth rate of smart watches is relatively fast, reaching 61%. In the third quarter of this year, Apple Watch sales reached 3.9 million units, an increase of 500,000 units in the second quarter, and accounted for 23% of the wearable device market. To some extent, smart watches are becoming a mainstream category of wearable devices.
Smart watches have become mainstream, for several reasons:
1. The distinction between smart watches and smartphones is differentiated by the use of scene requirements.
2. Get rid of the smartphone and become an independent product.
3. AI voice interactive, get rid of the limitations of the screen.
4. It is more convenient and more efficient in the functional area of ​​homogenization with smartphones.
Wearable device manufacturers have grown from the past few years to the recent two years, and wearable devices are not as fast as people think. Wearable device manufacturers may be able to absorb experience from the design of smart watches and improve in time.
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