Nowadays, as the level of consumption continues to increase, consumers’ desire for a higher quality of life is also stronger. From time to time, mobile phones that are in the hands of people in their homes are not only functionally enhanced, but also experience a “future sense†in the visual aspect. In today's television scene, there are also two major technologies. Who can win when they fight for the throne of "Future Technology" at the same time? Come to see today.
OLEDs have been circulating for a long time but have not been "fire"
Although the recent sales of the iPhone X have increased the popularity of OLEDs, in fact, the use of OLEDs in the TV field has already achieved good results and has officially entered the market. Organic light-emitting diodes (OLEDs), also known as organic light-emitting diodes, were discovered in 1979 and were eventually applied to television because of their excellent characteristics. OLED TVs, unlike our common LCD TVs and Quantum-dot TVs, can emit light independently at each pixel. This eliminates the need for color filters, liquid crystals, and polarizers, just like ordinary LCD TVs. With such complex structures, the overall situation is even thinner. Although TV products on the market today are already very thin in thickness, OLEDs can be truly “slim wallpaper†in structure.
From the aspect of picture quality, the brightness contrast of OLED will be stronger than that of LCD TVs, which is mainly determined by the luminescent characteristics of OLED TVs. Since each pixel of the OLED TV can be turned on and off by itself, almost no black display can be achieved without light emission. At the same time, in terms of color, OLED TVs also have a good performance. The reason for its own light-emitting characteristics is that it has a higher degree of reduction. Based on this, the characteristics of the OLED TV without the need for backlight, so that the screen edge will not leak light, it will not show the color difference with the angle change.
Although OLEDs have many advantages, the high selling price, screen life, and low production frequency make OLEDs, although they have always been called "future TV technologies," they are not really completely popular. From the current point of view, the OLED TV market is still facing the phenomenon of insufficient supply of the panel. The not yet fully developed industrial chain has restricted the further popularization of OLED. In the quality of OLED products, Apple officials have also come forward to say that "burning" phenomenon does exist, from a different point of view, the color of the OLED panel may change color, which allows users to question the quality of the product. Therefore, it is not only time for OLED to become the "standard" of TV in the future, but it also requires technological progress. From the current point of view, these problems still exist.
The popularity of 8K technology has more advantages
In August, Sharp released the world’s first consumer-grade 8K TV, which also means that 8K will truly enter into our lives. At present, 4K TVs already have a part of the market share. Consumers' acceptance of 4K is also very high, but 8K resolution can achieve 4 times the 4K resolution and 16 times the 1080P. For many small buddies, 1080P Full HD should be a very familiar sensation, but if you want to imagine it 16 times, you need some imagination. 8K resolution pixels can reach 33 million, enough to achieve 4.3 times the human eye recognition, but from 4K to 8K, the realization is not an increase in resolution, 8K TV in the picture precision, color gamut coverage, color depth, Frame rate and other aspects have improved.
In fact, the current 8K technology has been used in some occasions. In the opening ceremony of the Rio de Janeiro Olympic Games in Brazil last year, Japan’s NHK conducted an 8K resolution video broadcast. Its powerful picture effect was very shocking to the users who watched it. Japan’s NHK will continue to use 8K in the 2020 Tokyo Olympic Games. Broadcast. At the same time, Sharp promoted the popularization of 8K and began to lay out from the upstream of the industrial chain. Sharp promotes all types of dedicated cameras with 8K resolution and improves the editing of 8K videos. The upcoming 5G era also makes 8K video viewing more convenient. Therefore, 8K has more powerful advantages in popularity and it will also accelerate the further popularization of 8K TV. In terms of hardware, Sharp currently has the 10.5 generation line of 8K panels, which can support the mass production of 8K TVs and improve the content and hardware of televisions. Judging from the completeness of the industry chain, 8K, as a TV technology that improves picture quality, has a greater chance of being universally accepted and accepted by the market.
OLED and 8K who have an advantage in the road to popularity?
Although OLEDs appeared earlier, OLED TVs are still not at the final stage. In recent years, OLED TVs have continued to face high prices, low service life, and low product yields, which have given them a certain reputation for quality but have been unable to eliminate LCD TVs. At present, the main manufacturers push OLED TVs, but also do not have the capacity for mass production, which makes OLED worse on the road to popularity.
However, in the process of popularization of 8K, Sharp has learned the popularization experience of 4K television, and strives to enter 8K in the whole industry chain. The upstream content production end, as well as the formal launch of Sharp's 8K panel line, have revealed a message that the 8K era is approaching and Sharp will become the forerunner in the 8K field.
From the previous 1080 P to 2K, and then from 2K to 4K, the continuous improvement of the sharpness of the picture represents the consumer's demand for higher definition has not yet been satisfied. Sharp first realized this problem, and began to carry out 8K ecological layout, including work, education, family, automotive, procurement, health, safety and other eight areas of practical applications, so that 8K technology really into all aspects of our lives.
Although some people think that it is too early to talk about 8K, I think it is the time. Those products that improve our lifestyle and bring new service experiences to consumers will never be considered too advanced. 8K TVs that have not yet entered the consumer's home today will be as popular as 4K in the near future. And there is no doubt that Sharp's lack of industrial chain made up for the 8K popularity of the day earlier.
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