LeTV once again denied giving up TV business saying that production is recovering

A few days ago, it was reported that LeTV would give up TV business.

In this regard, the relevant person in charge of LeTV said in an interview with reporters, we noticed that some netizens recently posted a message on the microblogging client saying that “LeTV will abandon the TV consumer business”, this news is seriously false and there is no factual basis. "Super TV is one of the core businesses of the new LeTV."

In fact, LeTV has been repeatedly reported by industry players or abandoned TV services. There have even been news that LeSime shut down some TV factories. However, they were all denied by LeTV.

Regardless of whether Sun Hongbin or LeTV is insiders, they have repeatedly stressed that TV is one of the core businesses of New LeTV. Earlier, Sun Hongbin also stated that he is optimistic about LeTV’s business and will build a new industry chain of television and film and television.

Since the beginning of this year, LeTV has undergone major changes in terms of ownership structure, senior management team, business focus and strategic direction. A month ago, LeTV announced that it will be renamed “New LeTV” and its goal is to become a “leader” of the escalation of cultural consumption using the home Internet as a platform. At that time, it had undergone adjustments in the past six months to determine the concept of "platform + terminal + content + application". In the new strategy of LeTV, TV services will be the top priority, and LeTV will focus its resources on the large-screen ecological advantage areas, combining content-based content creation and content-opening content strategies, and supplemented by Internet financial services. Smart TV as the core of the large-screen Internet home entertainment life.

Earlier, after parting with Hon Hai Foxconn, there was news that LeTV will stop production completely. However, LeTV responded to reporters by saying that LeTV has never stopped production, but production has been reduced for some time. LeTV has been negotiating new TV foundries.

This time, it was announced that it would abandon the television business and LeTV would immediately come forward to clarify.

LeTV said that since the launch of LeTV as a super TV, Super TV has continued to lead the industry with an innovative large-screen ecological concept, top-level configuration, highest performance, and cutting-edge industrial design, and has won the hearts and minds of the community. In recognition of this, in the future, the new LeTV will not forget the beginning of the heart and move forward.

It is reported that recently LeTV executives met with intensive services such as home delivery, logistics, and other super TV logistics, warehousing, distribution, installation and other after-sales service link partners, and signed a number of strategic cooperation agreements.

New LeTV’s insider revealed: “At present, LeTV’s production is recovering, and various restoration work in LeTV’s industry chain is also underway. However, it is imperative to regain the trust of partners and users. LeTV’s brand for television products The restoration, restoration of user confidence, supply chain and channel, and recovery of word of mouth all require a process. At present, LeTV is committed to letting teams and strategies prepare for the company's normal operations next year."

However, LeTV's current TV production and sales have indeed been reduced compared to last year. Whether it can survive this, depends on whether the market pays.