ã€Global Network Technology Report】 The 4th Sohu Video Producer Conference was held in Beijing on June 27, 2017. As a professional event to provide video and media products for sharing and sharing, this year's conference focused on the new trend of content creation from video media, adhered to the theme of “I'm a producer of Sohu, I tell you by videoâ€, using self-media industry. The new chain strategy promotes the upgrading of the platform system and helps PGC producers evolve.
The Sohu Video Producer Conference consists of three parts: the Producer Carnival, the Producers Summit, and the Awards Conference. On the spot, through exhibitions of roadshows, fan interactions, summit forums, and awards presentations, etc., it provides the most influential industry platform for the majority of producers and leads the new content of videos from the media.
This year's producer carnival scene is divided into entertainment, life, knowledge, people's livelihood and other four major regions, dozens of booths. After four years of development, Sohu Video's Carnival has become the largest offline interactive event in the video media industry.
The site not only includes well-known producers such as TALKS, free speech, micro community, radish report, and October care, but also an official Sohu video booth such as Qianfan Live and Trinidad. Various types of PGC organizations set up games in the exhibition area to meet the zero-distance interaction between the net red coffee and fans. In the square, a 360-degree circular stage is set up, and the performances of the programs are repeated in turns and the scale of the 1,000-person participation is hot.
New Strategic New System
The Sohu Video Producer Summit is divided into three parts: Platform Strategy Release, Pioneer Dialogue, and Producers College. It aims to publish a new platform strategy, broaden industry development thinking, and increase the depth of industry communication.
At the summit, the general manager of Sohu's Video Product Technology Center, 56-page general manager Ma Yi and Baidu video CEO Hu Hao jointly launched the “Sohu Video & Baidu Video Cooperation Launching Ceremonyâ€. This cooperation between Sohu Video and Baidu Video will be used for PGC creation. The joint certification of the two platforms, joint promotion, and joint investment. Together to create a new pattern of PGC content.
The two parties got through the certification of the PGC producer and successfully certified on one of the platforms to obtain the dual-platform certification mark. This is the recognition and opening of the first platform authentication system in the media industry. The joint launch of the PGC content investment plan, the first phase of the total investment of 200 million yuan to invest in video creation of the media from the creation of people.
The dual-platform alliance broadens the depth and breadth of the media's dissemination of media content, and the two parties have collaborated to integrate advantageous resources and technology capabilities such as big data, high-share, user traffic, and brand promotion, and they will jointly create a PGC content ecosystem. New pattern.
Sohu video product technology center senior director, 56-network editor Zheng Zheng also said that Sohu video will be a multi-system integration, starting a new chapter in the media. Sohu video continues to grow rapidly from the media. Currently, the number of sohu videos has exceeded 6100, the number of columns is 36,000, the number of videos exceeds 2.3 million, and the number of daily average viewers is 30 million, and the monthly platform broadcast volume is 3 billion. Moreover, live broadcasts of 1,000 sails and short videos continue to be laid out.
This year's Producer's Awards Ceremony brought together stars and industry leaders. Lang Yongyi, Hot Yizha, Xu Wei, Guo Jingfei and other celebrities came to the scene to jointly recognize the breakthroughs and innovations made by the people in the past six months.
Sohu’s chairman and CEO of the Sohu company and CEO Zhang Chaoyang of Sohu Video addressed the conference and presented important awards with Changyou CEO Chen Dewen and Sogou CTO Yang Hongtao.
The 4th Sohu Video Producer Conference set a number of heavyweight awards, including the best comedy from media producers, the best technology from the media, production technology, the best beauty from the media produced a red circle, The best car from the media produced Y car reviews, the best travel from the media player Hi walk, the best game since the media produced every day card, the best parent-child media produced by Zheng Yu Qiao Mei Mu tips, the best clairvoyance since The media produced three days, one of the most popular anchors for thousands of sails, the most valuable sail anchor Yang Yiyun, iDareX for creative content from the media content innovation awards, and a way to create a self-media model.
Sohu Video strives to become a professional and authoritative self-media platform that aggregates high-quality content and professional verticals. It focuses on breakthroughs in knowledge, entertainment, and people's livelihood, and other areas. The content of brand-name content on the entire network has settled on Sohu.com, outputting content and accumulating fans, and fostering incubation. High quality IP.
Sohu Video will adhere to the original strategy of investment from the media produced people, to create the industry's first video from the media player platform, constantly evolving net content brand platform.
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