Cook Meets Chinese App Developers When He Comes to China
Apple continues to show its favor to Chinese consumers, and Chinese developers have also made more noise in the Apple developer community.
In the early hours of June 6, Beijing time, Apple held the WWDC 2017 Developer Conference in San Jose, USA. 5,300 developers from 75 countries and regions in the world come to this city in the south of the San Francisco Bay Area. Chinese developers are one of the most important teams.
“I talked to a European developer about their products. When I told him that there were tens of millions of users on VUE, he thought it was unbelievable. He said that he always thought that China’s Internet was underdeveloped. I didn’t tell him how many users WeChat had. !" Fan Bin, head of iOS development for video production application VUE, told me.
This is the first time that Fan Bin has come to the WWDC conference. After communicating with foreign developers, he increasingly believes that Chinese developers should push outstanding works globally.
ARkit surprises these developers
The new technology introduced by Apple has provided them with a lot of facilities for producing excellent works.
VUE is a short video capture and editing application that tries to make the user shoot a textured video with a simple operation. The adoption of the HEVC video compression standard and the HEIF photo compression standard in the new iOS 11 system is of great significance to them. These technologies can reduce the size of multimedia files while retaining the high quality of videos and photos.
The conference live demonstration AR game
ARkit is also a product that surprised Fan Bin. This is Apple's new set of APIs (application programming interfaces) that allow developers to add more AR applications to iOS devices. The official also introduced the SteamVR application development package so that Apple users can not only get the PC-level VR user experience, but also get support for a large number of virtual reality application content on the Steam platform.
Fan Bin is looking forward to achieving AR effects on VUE. He said that many photographic apps such as Faceu have AR functions such as changing faces and adding decorations. They should focus on how VUE achieves differentiation. The ARkit API specifically how to use developers do not know, "But it's much easier than to start from scratch." Fan Bin said.
Like Fan Bin, many Chinese developers mentioned ARkit as one of the innovations that most surprised them at this conference.
U.S. group public commenting technology expert Ruan Chengwei said that U.S. group and public comment have been trying out in various fields of O2O. “ARKit will undoubtedly add more interactive forms. For example, we can use ARKit to virtualize when we visit the restaurant. The actual appearance of the food for the user's actual reference.†He told me that the difficulty of implementing these technologies is to familiarize Apple's API and understand its ability to create a perfect user experience. WWDC participated in the field this year. Software innovation and hardware innovation have brought him a great shock.
"Comparatively, Google/Facebook's AR technology is partial. Although Apple didn't start too early, it is currently the best among several Silicon Valley giants," said Peng Yuehui, vice president of technology for fitness running applications. ARkit impressed him. He believes that based on ARKit, Keep may be able to make more interesting products, such as with gesture recognition, to better guide the user in exercising.
The ARKit released by Apple also surprised professional developers.
Zhou Jiamin's team developed two applications, the mobile VR game Wonderland and the VR tool Wonder. His position is an advanced iOS engineer. After listening to the Apple conference, he said to me: "ARKit's SLAM (positioning and map building) is very effective and is doing much better than us." For them, this is also a great challenge. "There will be more and more people and companies engaged in AR-related development. I need to do better than them."
Hardware, App Store design is also unexpected
"This time, we sent three pieces of hardware. WWDC has not released hardware for many years. It's very exciting."
Zhou Jiamin is already coming to WWDC for the second time. In his opinion, CoreML and ARkit, the hardware and machine learning SDKs, are pleasantly surprised. “WWDC is as cool as ever. Everyone is crazy. I myself am also 4 o'clock. Come to line up and want to occupy a more front seat."
Compared to San Francisco, San Jose’s security is much better. “There are almost no wandering people on the road,†said Zhou Jiamin.
Peng Yuehui of Keep happily recommended that San Jose has a beautiful scenery and is particularly suitable for running. “Keep has been updating the running function.†At the same time, he said that Keep will advance integration with various types of hardware faster, such as Apple Watch, the newly released HomePod, and Amazon Echo, Google Home, and others.
This time, Apple unveiled a number of hardware products, including HomePod home speakers, the new iPad Pro and the new iMac Pro.
Peng Yuehui said: "The most impressive thing is the new iPad Pro-related products and features, supporting Files, Markup, Inline Drawing, and reading annotations, mobile office is really convenient, non-programmers basically do not need a Mac." iPad Pro has added a file manager feature that makes it easy to check and select content.
New iPad Pro
In addition to these hardware and software products, for the developers, the new design of the Apple Store may give them more convenience.
"The design of the Apple Store is completely different from before. We expect that this will give us developers or independent developers some benefits," said Fan Bin of VUE.
The current new App Store incorporates special game tags. "Games" and "Apps" will appear as two completely separate categories. Daily apps and daily games will also appear as two recommended items. The application's in-app purchases will also be displayed directly in the App Store. Users can complete in-app purchases directly in the store without opening the app. According to Apple, there are currently 500 million people visiting the App Store every week, with a total of just over 180 billion downloads, and developer revenue of 70 billion US dollars.
"In the App Store improvement, both review time acceleration and grayscale publishing are very helpful for developers.
Overall it is more in line with expectations. It would be better if there were some more powerful hardware. "Peng Yuehui of Keep said.
For the prediction of Apple's innovation, Qing Feng, a senior R&D manager of Kingsoft Office Software, said that he expects Apple to provide more surprises for productivity tools. In his opinion, the productivity tool is a relatively broad concept. For example, Notificiatons, Widget, Spotlight, and voice reading can all provide a good space for productivity tools. Kingsoft's office software WPS is a productivity tool. At the same time, he also expects Siri Voice Assistant to better free his hands.
Many of these developers from China arrived only one day before the press conference. San Jose's quiet and comfortable living atmosphere left a good impression on them. In the ocean of technology, each of them is delighted with a little innovation.
“Sensing technology is borderless, and even though it comes from all over the world, talking about technology will have a common discourse.†Fan Bin said
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