From the end of 2015 to the beginning of 2016, domestic VR news unconsciously grew, from OCULUS, HTC, Sony's successive hardware release to Jay Chou directed VR commercials, Jet Li live experience VR games and other superstars strong propaganda, VR seems to be well-known overnight.
At present, the domestic VR terminal operation market is mainly occupied by three operating service providers. Among them, Beijing Dream Technology (ZamerVR) accounted for 54%, Hangzhou Shun Network Technology accounted for 31%, Beijing music accounted for 12%.
According to the industry development report released by the official zero point data in June this year, as of June 2016, a total of 1,603 large-scale VR experience stores and experience halls equipped with HTC VIVE head-mounted devices have been collected, including Dream Technology. There are 918 merchants using (ZamerVR) platforms. There are 307 merchants on the platform of Shunnet Technology, and only 215 merchants on the platform of Beijing Music.
The ultimate consumer of the virtual reality platform is the terminal user. Therefore, the operability of the platform is the main criterion for judging whether the platform has market competitiveness. Dreamer Technology's independently developed software platform, Zamer VR, is the first platform in China to implement helmet operation. Users can independently switch and exit the game within the VR head display. The smooth VR experience enhances the user experience time. Improved the subjectivity of the user's VR experience again. In this regard, the platforms of Shunnet and Beijing Music are still inaccessible to the guidance of the staff. Users need to help the players to switch games during the use process, and often interrupt the experience flow, which greatly reduces the user's experience time. And sticky.
In terms of game content provision, DreamWorks’ platform ZamerVR initially presented 100 premium VR content, and continued to update at a rate of 2 VR content updates per day, updating more than 700 VR contents throughout the year, including games, movies, Applications, such as major categories, fully meet the different needs of different customers. Shunnet Technology's platform, VR SERVER, initially presents 50 selected VR content, and updates the game for merchants from time to time to ensure the total number of 150 game updates per year. Beijing Music's platform, VRLE, can only give 10 game content at first because of device limitations, and can't push VR content and update original content later in the game.
In terms of VR terminal operations, Zamer VR will update a monthly business operation plan for the merchants, and arrange personnel to provide technical and operational training for the terminal. Through the system's process, the company will help the merchants to promote VR's landing operations. Beijing Music is more inclined to the ability of the developer's homegrown VR to operate independently. In the early stages of the introduction of the equipment, the merchant will provide an overall operation plan. Through the guidance of the plan, the merchants will independently carry out VR operations. Shunnet Technology provides hardware devices only for merchants and does not participate in the operation of the device's equipment landing operations.
In terms of software platforms, all three companies have independent software platforms developed independently. Zamer VR's software platform, Zamer VR, is equipped with a merchant management system, an independent charging system, and a series of commercialized feature sets that can perfectly help the business body to promote device operations. The music platform VRLE is unique in the interface design. The perfect black and blue interface can bring strong visual impact. The fly in the ointment is that the VRLE platform is more complex to operate. At present, it only supports the staff to operate, and the operating cost is high. Shun network technology's software platform VR SERVER is designed for the user, the user operation is relatively simple, but each game needs to be re-switched on the PC side of the game, the experience process is more tedious.
In terms of hardware costs and experience effects, the music player's equipment mainly focuses on high-end experiences. For large-scale VR experience halls, the initial investment is relatively high, and the hardware equipment cost starts at 60,000. The experience is the best. It is suitable for layout in super-first-tier cities, but it has a high value. Pre-investment and simple operational guidance make the business operations take on too much risk. The equipments of ZamerVR and Shunnet Technology are mainly targeted at low-end and middle-end consumer groups. At present, this group of people has a large base in China and has nearly 70 million experience market. HTC VIVE hardware equipment, first-class immersive and low cost equipment, with professional guidance for the program, suitable for small and medium investors into the VR industry.
The pre-emergence of every industry is always full of opportunities and challenges. Businesses need to think carefully before entering the industry at every step of the industry. The selection of a service provider may bring endless wealth, and it may cause all your investment to fall into a virtual environment. The world becomes a flower in the mirror and water in the moon.